Conovoco Identity System

The CoNovoCo Identity system was developed for a hypothetical consulting firm with a focus in project management, civil engineering, and career counseling. “Co-novo” roughly translates in Latin to “Together, we make anew”, and with that in mind the logo design features two shades of blue and contemporary typography to reflect the fresh perspective and collaborative nature of the company. The logo is heavily based in typography, with horizontal and stacked logo options and full-color, black and white, and gray scale varieties. The “CO” in the company name are placed close together, reminiscent of a chain and meant to convey togetherness and collaboration. The primary logo includes a hexagon around the text to convey strength and stability.